With potential pipeline projects dominating media headlines, the Canadian Energy Pipeline Association wanted to feed public interest in learning more about the role pipelines play in our economy and lives.
The “Delivering Your Energy, Every Day” campaign emphasizes pipelines’ history, track record of safety and the benefits Canadians enjoy every day from pipelines.
Raise Your Hand has evolved over the years to reflect changes in public opinion and political tides.
This national campaign runs in English and French and targets messages to specific regions. It tells the story of Canada’s Energy, which involves people, ideas and tangible benefits while ensuring safe, responsible development and respect for the environment.