The Let’s Move campaign emphasizes the numerous ways Canadians benefit from public transit including job creation, manufacturing innovation, improved quality of life, and increased productivity. The campaign's placements and language targeted political decision makers and senior bureaucrats in Ottawa.
A group of Canadian leaders came together to form Smart Prosperity, which seeks to accelerate Canada’s progress towards a stronger, cleaner environment.
Our team developed Smart Prosperity's brand, website and advertising strategy. Digital ads drove Canadians to the Smart Prosperity website to subscribe to the newsletter, read the report and share social graphics.
The campaign focuses on the innovative outcomes of biotech research and how the industry provides practical benefits to Canadians every day.
Campaign creative and messaging was designed to be very approachable and let science do the talking. As a result, a very complicated subject became approachable and fun for members of the political ecosystem and non-science buffs alike.
With potential pipeline projects dominating media headlines, the Canadian Energy Pipeline Association wanted to feed public interest in learning more about the role pipelines play in our economy and lives.
The “Delivering Your Energy, Every Day” campaign emphasizes pipelines’ history, track record of safety and the benefits Canadians enjoy every day from pipelines.
Raise Your Hand has evolved over the years to reflect changes in public opinion and political tides.
This national campaign runs in English and French and targets messages to specific regions. It tells the story of Canada’s Energy, which involves people, ideas and tangible benefits while ensuring safe, responsible development and respect for the environment.