The Let’s Move campaign emphasizes the numerous ways Canadians benefit from public transit including job creation, manufacturing innovation, improved quality of life, and increased productivity. The campaign's placements and language targeted political decision makers and senior bureaucrats in Ottawa.
A group of Canadian leaders came together to form Smart Prosperity, which seeks to accelerate Canada’s progress towards a stronger, cleaner environment.
Our team developed Smart Prosperity's brand, website and advertising strategy. Digital ads drove Canadians to the Smart Prosperity website to subscribe to the newsletter, read the report and share social graphics.
Genome Canada needed an advertising campaign that would help secure support from the new federal government.
The World’s Biggest Promise campaign emphasizes the limitless potential of genome research in improving products, creating jobs and boosting Canada’s research economy. In the 2016 budget, Genome Canada received federal investment of more than $237 million.
With potential pipeline projects dominating media headlines, the Canadian Energy Pipeline Association wanted to feed public interest in learning more about the role pipelines play in our economy and lives.
The “Delivering Your Energy, Every Day” campaign emphasizes pipelines’ history, track record of safety and the benefits Canadians enjoy every day from pipelines.
Raise Your Hand has evolved over the years to reflect changes in public opinion and political tides.
This national campaign runs in English and French and targets messages to specific regions. It tells the story of Canada’s Energy, which involves people, ideas and tangible benefits while ensuring safe, responsible development and respect for the environment.
The Canadian Bankers Association sought to create positive awareness of Canadian banks and the benefits Canadians receive through them.
The multi-year campaign has taken different approaches based on annual goals. The 2015 campaign focused on financial literacy and was designed to build knowledge of the values shared by Canada’s banks and their customers.