We are an advertising boutique drawing on talent with experience in issues, ideas, reputation, research, politics and advertising.

Some of our clients:

client-mac client-cuta client-cosia client-cfhi client-cba client-cepa client-capp

i2 Team

Rick Anderson

President

Rick Anderson provides senior executives with strategic advice on issues management, public affairs and corporate relations. With senior-level experience in business, government and consulting, he is familiar with public policy, political and regulatory affairs; investor, media and public relations; communications and marketing; crisis management and governance.

Rick spent fifteen years in Ottawa, Toronto, London and Washington with Hill & Knowlton, a leading strategic communications agency, prior to launching his own professional consulting practice. He has advised senior executives in dozens of the world’s largest and most successful companies, and has also assisted early-stage and high-growth entrepreneurs as an advisor and investor.

Rick has also served as a board member and executive member on numerous Boards of Directors, and has completed the Directors Education Program offered by the Institute of Corporate Directors. Board roles have included directorships of the Canadian Internet Registration Authority, Manning Centre for Building Democracy, Nuvo Network Management Inc., Zip.ca Inc., Partners in Planning Financial Group Ltd., Ottawa Centre for Research and Innovation (OCRI), and the Federation of Mutual Fund Dealers.

Rick has been highly active in politics and in commentary on public affairs, serving in senior advisory positions to former Prime Ministers and Party Leaders. He has been a frequent political affairs commentator for leading newspapers, magazines and broadcasters, including CTV, CBC Radio and TV, the Globe and Mail and others. Recently, Rick has begun teaching at Carleton University’s Graduate Program in Political Management.

Bruce Anderson

Partner

Bruce Anderson has been getting in the minds of Canadians for almost 30 years, as one of the country’s most successful public opinion research experts and communications consultants.

Over the years, he’s worked on campaigns for everything from free trade, constitutional change, deficit cutting, foreign and Canadian ownership, privatization of air, rail, and oil companies, responsible drinking, oil and gas development, cable television rules, electricity rates and generation options, mining, banking and the promotion of good forest practices.

In short, if it’s on your radar, chances are good it’s been on his at some point.

Anderson brings deep understanding of how people consume ads on ideas, and is a gifted copywriter.  His knowledge of Canadian public affairs is extensive.    He writes regularly for the website of Canada’s national newspaper, the Globe and Mail, and is one of three regular panelists on Canada’s most watched political panel, CBC’s At Issue, which appears nationwide every Thursday evening.

Philippe Garneau

Partner

As a founder of GWP Brand Engineering – a Toronto based advertising agency – Philippe Garneau has been instrumental in the positioning, strategic engineering and growth of category leading brands such as ING DIRECT, Expedia.ca, Intact Insurance, and Rogers Communications, to name but a few. GWP’s work for these brands has helped rewrite the playbook on how brands are built in the 21st century, both internally and externally. Philippe believes that a brand’s positioning is more than a set of strategic words on a page. A brand’s positioning is, in fact, its very colright to exist in the marketplace. In addition to creating and sustaining national and international brands, Philippe has first-hand, field-tested experience counseling and assisting trusted brands that have encountered sudden challenges to their positioning and business.

Philippe’s ability to work in both official languages enables him to offer clients a level of national stewardship which has seen brands such as ING DIRECT, Intact Insurance and Expedia.ca thrive in Québec. Philippe is frequently sought out as a Radio and TV commentator, in both English and French, on a broad range of branding topics. He also teaches a senior year course in communications at a major Canadian University.

Perry Tsergas

Vice President

Politics and public policy are in his blood. With over eight years of experience working on Parliament Hill for Ministers, Members of Parliament and on numerous political campaigns, Perry Tsergas has a wealth of insight into public policy issues as well as understanding the influencers and opinion leaders who shape public policy.

Over the years, Perry has worked on a range of issues related to the environment, natural resources, health, amateur sport, labour, housing, international trade, democratic renewal and government spending (Treasury Board).

Drawing on this experience, Perry has been providing clients (big and small) communications, research and public policy support in an effort to help them traverse the often cumbersome and complicated world that is politics and public affairs.

Adrian Jean

Art Director

Adrian Jean is an experienced art director and communication/graphic designer with expertise in the development, direction and execution of original creative, in the web, print, advertising, and mobile spaces.

Mr. Jean possesses 15 years of experience as a communication and graphic designer, providing creative strategy, design, branding, web development, mobile UX direction, multimedia, and social media insight services. He has had relationships with a diverse range of clients in both the public and private sectors. Mr. Jean has worked with several NGO and Government clients such as BioteCanada, Forest Products Association of Canada (FPAC), Canada Post, The Association of Canadian Financial Officers (ACFO), the Canadian Wheat Board, Forestry Innovation Investment, Travel Tourism Research Association. GoC; Natural Resources, GoC National Defense, GoC Forest Service, GoC: Customs and Revenue Agency. In the private space Mr. Jean has worked with many brands and organizations such as Bell Canada, QNX Software, Research in Motion, to name a few.

Prior to joining i2 Advertising Mr. Jean owned and managed a boutique creative consultancy in Ottawa where, as creative director, he worked with several private sector companies and public sector departments under contract.

Mr. Jean holds the chair of President, of the Society of Graphic Designers of Canada, the national certifying body for graphic and communication designers in Canada. Mr. Jean also holds professional certification (CGD) from the GDC. Mr. Jean studied in the Algonquin College program for Communication Design.

Thomas Flood

Account Manager

Thomas Flood has gained a reputation amongst his colleagues and clients for his strategic skills, project management and intellectual curiosity about the ever-changing advertising landscape.

He began his advertising career on the media side of the business, planning in both the traditional and digital worlds. From mass campaigns for Toyota Canada to highly targeted plans for Canon’s corporate division, Thomas was consistently able to find the colright place to reach the target.

Always interested in expanding his expertise Thomas shifted to account services where he crafted his skills on tier 1 brands Toyota and Hyundai Canada. Valuable experience was gained working in the fast paced automotive category, which has built Thomas’ portfolio to include everything from large-scale television production to targeted digital campaigns.

Why i2

Them

There are lots of ad agencies that are great at selling chocolate bars and cars. There are many public relation firms good at developing strategy to manage reputations and issues.

Us

We exist to provide associations and corporate entities with breakthrough advertising solutions that generate tangible results for their public affairs needs.

We specialize in developing advertising campaigns informed by years of public affairs work. We use the latest and best advertising techniques to advance your interests in areas of issues, ideas and reputation.

We hunt for and negotiate terrific media placement opportunities for clients who want to reach decision makers and influencers, instead of all adults 18 and older.

Since our launch in 2012, we’ve developed an impressive roster of satisfied clients.
Clients for whom we operate ongoing campaigns or have handled specific projects.

We’d love you to see our work. But even better,
we’d love to work with you.

Contact i2

Contact us right now

Phone: +1 (416) 593-4000
Fax: +1 (416) 593-4001

Mailing Address

i2 Ideas and Issues Advertising
Suite 1900, 365 Bloor Street East,
Toronto, ON, Canada, M4W 3L4