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Let's biotech the heck out of it


Biotech Canada

About The Project

The campaign focuses on the innovative outcomes of biotech research and how the industry provides practical benefits to Canadians every day.

Campaign creative and messaging was designed to be very approachable and let science do the talking. As a result, a very complicated subject became approachable and fun for members of the political ecosystem and non-science buffs alike.

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Out of Home

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Toronto, Ontario, Canada,
M6R 2H9

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