Bruce Anderson has been getting in the minds of Canadians for almost 30 years, as one of the country’s most successful public opinion research experts and communications consultants.

Over the years, he’s worked on campaigns for everything from free trade, constitutional change, deficit cutting, foreign and Canadian ownership, privatization of air, rail, and oil companies, responsible drinking, oil and gas development, cable television rules, electricity rates and generation options, mining, banking and the promotion of good forest practices.

In short, if it’s on your radar, chances are good it’s been on his at some point.

Anderson brings deep understanding of how people consume ads on ideas, and is a gifted copywriter.  His knowledge of Canadian public affairs is extensive.    He writes regularly for the website of Canada’s national newspaper, the Globe and Mail, and is one of three regular panelists on Canada’s most watched political panel, CBC’s At Issue, which appears nationwide every Thursday evening.

As a founder of GWP Brand Engineering – a Toronto based advertising agency – Philippe Garneau has been instrumental in the positioning, strategic engineering and growth of category leading brands such as ING DIRECT, Expedia.ca, Intact Insurance, and Rogers Communications, to name but a few. GWP’s work for these brands has helped rewrite the playbook on how brands are built in the 21st century, both internally and externally. Philippe believes that a brand’s positioning is more than a set of strategic words on a page. A brand’s positioning is, in fact, its very colright to exist in the marketplace. In addition to creating and sustaining national and international brands, Philippe has first-hand, field-tested experience counseling and assisting trusted brands that have encountered sudden challenges to their positioning and business.

Philippe’s ability to work in both official languages enables him to offer clients a level of national stewardship which has seen brands such as ING DIRECT, Intact Insurance and Expedia.ca thrive in Québec. Philippe is frequently sought out as a Radio and TV commentator, in both English and French, on a broad range of branding topics. He also teaches a senior year course in communications at a major Canadian University.

Politics and public policy are in his blood. With over eight years of experience working on Parliament Hill for Ministers, Members of Parliament and on numerous political campaigns, Perry Tsergas has a wealth of insight into public policy issues as well as understanding the influencers and opinion leaders who shape public policy.

Over the years, Perry has worked on a range of issues related to the environment, natural resources, health, amateur sport, labour, housing, international trade, democratic renewal and government spending (Treasury Board).

Drawing on this experience, Perry has been providing clients (big and small) communications, research and public policy support in an effort to help them traverse the often cumbersome and complicated world that is politics and public affairs.

As a recent graduate of Concordia and Ryerson University, Connor joined i2 in July of 2013.

After University, Connor chose to follow one of his early life long passions; film and television production. Since, Connor has worked for both Indian Grove Productions and Sinking Ship Entertainment. Prior to working as a production assistant, Connor interned at CBC, shadowing tenured editors and producers on a daily basis. Before working in television, Connor also worked for Walrus Magazine as an Assistant Event Planner working in collaboration with Toronto’s Luminato Festival.

Connor’s passion and growing understanding of media production has helped him take the next step in his new and exciting career in advertising.

Adrian Jean is an experienced art director and communication/graphic designer with expertise in the development, direction and execution of original creative, in the web, print, advertising, and mobile spaces.

Mr. Jean possesses 15 years of experience as a communication and graphic designer, providing creative strategy, design, branding, web development, mobile UX direction, multimedia, and social media insight services. He has had relationships with a diverse range of clients in both the public and private sectors. Mr. Jean has worked with several NGO and Government clients such as BioteCanada, Forest Products Association of Canada (FPAC), Canada Post, The Association of Canadian Financial Officers (ACFO), the Canadian Wheat Board, Forestry Innovation Investment, Travel Tourism Research Association. GoC; Natural Resources, GoC National Defense, GoC Forest Service, GoC: Customs and Revenue Agency. In the private space Mr. Jean has worked with many brands and organizations such as Bell Canada, QNX Software, Research in Motion, to name a few.

Prior to joining i2 Advertising Mr. Jean owned and managed a boutique creative consultancy in Ottawa where, as creative director, he worked with several private sector companies and public sector departments under contract.

Mr. Jean holds the chair of President, of the Society of Graphic Designers of Canada, the national certifying body for graphic and communication designers in Canada. Mr. Jean also holds professional certification (CGD) from the GDC. Mr. Jean studied in the Algonquin College program for Communication Design.

Sean Murray is a multidisciplinary Designer and Art Director, with over 15 years of experience in advertising, traditional graphic design and digital media. He is a creative thinker that pushes the limits of social and emerging trends. 

Sean has an extensive track record of working on integrated campaigns. He sees ‘digital’ as being in the forefront of the industry and never as a secondary element to these campaigns. He understands how creative lives in this medium and how it is best translated to others.

His roster of clients include major brands like Hyundai, Lexus, Rogers, Dulux, Sapporo, Nintendo, Telus, Bayer and many others. In addition to his notable career in advertising, Sean continues to find time for his family, martial arts and his love of music. Most recently at Reason Partners (formerly Holms & Lee), he helped elevate brands such as Zonetail, Credit Canada, Dulux and HUMN pharmaceuticals.