Some of our clients:

client-cosia client-SDTC client-CAC client-CLHIA client-CCAB client-cfhi client-cba client-cepa client-cuta client-mac client-capp

i2 Team

Rick Anderson


Rick Anderson provides senior executives with strategic advice on issues management, public affairs and corporate relations. With senior-level experience in business, government and consulting, he is familiar with public policy, political and regulatory affairs; investor, media and public relations; communications and marketing; crisis management and governance.

Rick spent fifteen years in Ottawa, Toronto, London and Washington with Hill & Knowlton, a leading strategic communications agency, prior to launching his own professional consulting practice. He has advised senior executives in dozens of the world’s largest and most successful companies, and has also assisted early-stage and high-growth entrepreneurs as an advisor and investor.

Rick has also served as a board member and executive member on numerous Boards of Directors, and has completed the Directors Education Program offered by the Institute of Corporate Directors. Board roles have included directorships of the Canadian Internet Registration Authority, Manning Centre for Building Democracy, Nuvo Network Management Inc., Inc., Partners in Planning Financial Group Ltd., Ottawa Centre for Research and Innovation (OCRI), and the Federation of Mutual Fund Dealers.

Rick has been highly active in politics and in commentary on public affairs, serving in senior advisory positions to former Prime Ministers and Party Leaders. He has been a frequent political affairs commentator for leading newspapers, magazines and broadcasters, including CTV, CBC Radio and TV, the Globe and Mail and others. Recently, Rick has begun teaching at Carleton University’s Graduate Program in Political Management.

Bruce Anderson


Bruce Anderson has been getting in the minds of Canadians for almost 30 years, as one of the country’s most successful public opinion research experts and communications consultants.

Over the years, he’s worked on campaigns for everything from free trade, constitutional change, deficit cutting, foreign and Canadian ownership, privatization of air, rail, and oil companies, responsible drinking, oil and gas development, cable television rules, electricity rates and generation options, mining, banking and the promotion of good forest practices.

In short, if it’s on your radar, chances are good it’s been on his at some point.

Anderson brings deep understanding of how people consume ads on ideas, and is a gifted copywriter.  His knowledge of Canadian public affairs is extensive.    He writes regularly for the website of Canada’s national newspaper, the Globe and Mail, and is one of three regular panelists on Canada’s most watched political panel, CBC’s At Issue, which appears nationwide every Thursday evening.

Philippe Garneau


As a founder of GWP Brand Engineering – a Toronto based advertising agency – Philippe Garneau has been instrumental in the positioning, strategic engineering and growth of category leading brands such as ING DIRECT,, Intact Insurance, and Rogers Communications, to name but a few. GWP’s work for these brands has helped rewrite the playbook on how brands are built in the 21st century, both internally and externally. Philippe believes that a brand’s positioning is more than a set of strategic words on a page. A brand’s positioning is, in fact, its very colright to exist in the marketplace. In addition to creating and sustaining national and international brands, Philippe has first-hand, field-tested experience counseling and assisting trusted brands that have encountered sudden challenges to their positioning and business.

Philippe’s ability to work in both official languages enables him to offer clients a level of national stewardship which has seen brands such as ING DIRECT, Intact Insurance and thrive in Québec. Philippe is frequently sought out as a Radio and TV commentator, in both English and French, on a broad range of branding topics. He also teaches a senior year course in communications at a major Canadian University.

Perry Tsergas

Vice President

Politics and public policy are in his blood. With over eight years of experience working on Parliament Hill for Ministers, Members of Parliament and on numerous political campaigns, Perry Tsergas has a wealth of insight into public policy issues as well as understanding the influencers and opinion leaders who shape public policy.

Over the years, Perry has worked on a range of issues related to the environment, natural resources, health, amateur sport, labour, housing, international trade, democratic renewal and government spending (Treasury Board).

Drawing on this experience, Perry has been providing clients (big and small) communications, research and public policy support in an effort to help them traverse the often cumbersome and complicated world that is politics and public affairs.

Jane Kennedy

Account Supervisor

After thriving on the cut and thrust of both federal and provincial politics for over a decade, Jane Kennedy brings her experience in campaign and event management to the world of advertising.

Jane has advised on high-level government visits, conferences and events,  undertaken stakeholder engagement and communications planning for a variety of politicians, and most recently played a key role in the Parliament of Canada’s office of protocol.  With a particular focus on issues facing Canada’s natural resource policy, Jane brings her skills and expertise to help i2’s clients achieve their objectives within Canada’s evolving political environment.

With multi-party collaboration as her forte, Jane’s positive approach to projects strikes the essential balance between moving big ideas forward while never neglecting the critical smaller details.

Connor Gregg

Account Executive

As a recent graduate of Concordia and Ryerson University, Connor joined i2 in July of 2013.

After University, Connor chose to follow one of his early life long passions; film and television production. Since, Connor has worked for both Indian Grove Productions and Sinking Ship Entertainment. Prior to working as a production assistant, Connor interned at CBC, shadowing tenured editors and producers on a daily basis. Before working in television, Connor also worked for Walrus Magazine as an Assistant Event Planner working in collaboration with Toronto’s Luminato Festival.

Connor’s passion and growing understanding of media production has helped him take the next step in his new and exciting career in advertising.

Ariel Garneau

Account Executive

Ariel Garneau has been working on strategic communications and defence related issues for over 5 years.

While at the University of Toronto she was chosen for the prestigious summer internship program at the Canadian Embassy in Washington, D.C. as the Military – Media Relations Intern. She worked for the Canadian Defence Liaison Staff charged with increasing the visibility and opinion of the Canadian Forces amongst an American audience. In Washington, Ariel cemented her love of all things related to strategic communications within a high-stakes and politically charged environment.

Ariel found herself pursuing a Masters in War studies at the Royal Military College of Canada where she placed an emphasis on contemporary conflicts and issues of strategic communications as they relate to domestic and theater-based audiences, examining the strategies used by the state, the opponent and third parties in trying to win the war of public opinion.  Several of her pieces on issues of strategic communications and strategy have been published in peer-reviewed journals and won national competitions.

Ariel brings her passion of and experience with strategic communications and issues based campaigns to i2 Advertising.

Adrian Jean

Art Director

Adrian Jean is an experienced art director and communication/graphic designer with expertise in the development, direction and execution of original creative, in the web, print, advertising, and mobile spaces.

Mr. Jean possesses 15 years of experience as a communication and graphic designer, providing creative strategy, design, branding, web development, mobile UX direction, multimedia, and social media insight services. He has had relationships with a diverse range of clients in both the public and private sectors. Mr. Jean has worked with several NGO and Government clients such as BioteCanada, Forest Products Association of Canada (FPAC), Canada Post, The Association of Canadian Financial Officers (ACFO), the Canadian Wheat Board, Forestry Innovation Investment, Travel Tourism Research Association. GoC; Natural Resources, GoC National Defense, GoC Forest Service, GoC: Customs and Revenue Agency. In the private space Mr. Jean has worked with many brands and organizations such as Bell Canada, QNX Software, Research in Motion, to name a few.

Prior to joining i2 Advertising Mr. Jean owned and managed a boutique creative consultancy in Ottawa where, as creative director, he worked with several private sector companies and public sector departments under contract.

Mr. Jean holds the chair of President, of the Society of Graphic Designers of Canada, the national certifying body for graphic and communication designers in Canada. Mr. Jean also holds professional certification (CGD) from the GDC. Mr. Jean studied in the Algonquin College program for Communication Design.

Sean Murray

Art Director

Sean Murray is a multidisciplinary Designer and Art Director, with over 15 years of experience in advertising, traditional graphic design and digital media. He is a creative thinker that pushes the limits of social and emerging trends.

Sean has an extensive track record of working on integrated campaigns. He sees ‘digital’ as being in the forefront of the industry and never as a secondary element to these campaigns. He understands how creative lives in this medium and how it is best translated to others.

His roster of clients include major brands like Hyundai, Lexus, Rogers, Dulux, Sapporo, Nintendo, Telus, Bayer and many others. In addition to his notable career in advertising, Sean continues to find time for his family, martial arts and his love of music. Most recently at Reason Partners (formerly Holms & Lee), he helped elevate brands such as Zonetail, Credit Canada, Dulux and HUMN pharmaceuticals.

Why i2


There are lots of ad agencies that are great at selling chocolate bars and cars. There are many public relation firms good at developing strategy to manage reputations and issues.


We exist to provide associations and corporate entities with breakthrough advertising solutions that generate tangible results for their public affairs needs.

We specialize in developing advertising campaigns informed by years of public affairs work. We use the latest and best advertising techniques to advance your interests in areas of issues, ideas and reputation.

We hunt for and negotiate terrific media placement opportunities for clients who want to reach decision makers and influencers, instead of all adults 18 and older.

Since our launch in 2012, we’ve developed an impressive roster of satisfied clients.
Clients for whom we operate ongoing campaigns or have handled specific projects.

We’d love you to see our work. But even better,
we’d love to work with you.

Contact i2

Contact us right now

Phone: +1 (416) 593-4000
Fax: +1 (416) 593-4001

Mailing Address

i2 Ideas and Issues Advertising
Suite 1900, 365 Bloor Street East,
Toronto, ON, Canada, M4W 3L4