We specialize in issues, ideas and reputation advertising, powered by the latest and best advertising techniques, informed by years of public affairs work.

Genome Canada

The World’s Biggest Promise

Genome Canada needed an advertising campaign that would help secure support from the new federal government. 

The World’s Biggest Promise campaign emphasizes the limitless potential of genome research in improving products, creating jobs and boosting Canada’s research economy. In the 2016 budget, Genome Canada received federal investment of more than $237 million.

See Case Study

Railway Association of Canada

Pulling for Canada

The Railways Association of Canada wanted to inform members of the political ecosystem about the economic benefits of Canada’s railways and dispel any myths regarding the safety of the industry.

The campaign showcase important facts about the railway industry, such as its commitment to safety and job creation.

See Case Study

Canadian Energy Pipeline Association

Delivering Your Energy, Every Day.

With potential pipeline projects dominating media headlines, the Canadian Energy Pipeline Association wanted to feed public interest in learning more about the role pipelines play in our economy and lives. 

The “Delivering Your Energy, Every Day” campaign emphasizes pipelines’ history, track record of safety and the benefits Canadians enjoy every day from pipelines.

See Case Study

Our Work

More Work

Current clients we are proud to be working with.

... and many more.

Ask us for a free consultation on how to add focus and stopping power to your communications.

i2 Team

Our team draws on talent with experience in issues, ideas, reputation, research, politics, advertising and design.

Rick Anderson


Philippe Garneau

Chair and Executive Creative Director


Why i2

There are lots of ad agencies that are great at selling chocolate bars and cars. There are many public relation firms good at developing strategy to manage reputations and issues...

Advertising Refined

We exist to provide associations and corporate entities with breakthrough advertising solutions that generate tangible results for their public affairs needs.

Experience + Technique

We leverage our extensive public affairs experiences and use the latest and best advertising techniques to advance your interests in areas of issues, ideas and reputation.

Strategic Reach

We then hunt for and negotiate terrific media placement opportunities for clients who want to reach decision makers and influencers, instead of all adults 18 and older.

Contact i2

Get in touch with us, we’d love to show you our work. But even better, we’d love to work with you.

Phone: +1 (416) 593-4000
Fax: +1 (416) 593-4001


25 Morrow Avenue, Suite 202
Toronto, Ontario, Canada,
M6R 2H9

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